Post by account_disabled on Mar 11, 2024 10:09:14 GMT
The in technology. Imagine this as a central tool in your content distribution arsenal How could this work in the wild With a full stack of SupplySide options at your disposal the world looks very very exciting especially when you start to think about how you can follow and interact with your audience almost irrespective of where you are. The process starts with an understanding of where your audience can be found elsewhere on the web. We can use a number of tools and platforms that you may already be well aware of as part of the wider audience understanding work you do across marketing to do this. Audience understanding Before you start any campaign you MUST have a clear idea of where your target consumers are.
To do this I follow a basic process . eat tool calledlobal Web Index. Its something Ive Europe Cell Phone Number List written and spoken about several times recently as its becoming a core cog in the overall strategic wheel. In this process we use it to tell us which channels our audience uses regularly such as in the example below. Here we see three similar brands compared to the UK average purple. It is clearly telling us that they use search and consumer review sites. This provides validation that our targeting will work. . Next we want to get more granular.
Comscore and Hitwise a leading supplier of audience insight data. From within it we can extract information on everything from which sites our audiences go to before and after ours as well as a broader view of interests and visit behavior. You can see below an example of what an upstream report looks like for the BBC website in the UK Using these two tools you can quickly build up an accurate picture of where your audience is hanging out either by analyzing your own site or those of your competitors or industry.
To do this I follow a basic process . eat tool calledlobal Web Index. Its something Ive Europe Cell Phone Number List written and spoken about several times recently as its becoming a core cog in the overall strategic wheel. In this process we use it to tell us which channels our audience uses regularly such as in the example below. Here we see three similar brands compared to the UK average purple. It is clearly telling us that they use search and consumer review sites. This provides validation that our targeting will work. . Next we want to get more granular.
Comscore and Hitwise a leading supplier of audience insight data. From within it we can extract information on everything from which sites our audiences go to before and after ours as well as a broader view of interests and visit behavior. You can see below an example of what an upstream report looks like for the BBC website in the UK Using these two tools you can quickly build up an accurate picture of where your audience is hanging out either by analyzing your own site or those of your competitors or industry.